Learn the factors that affect how your Apple Ads Basic app promotions perform, and get best practices for improving your results.
https://ads.apple.com/app-store/help/apple-ads-basic/0045-improve-basic-app-promotion-results
Apple Original Films celebrated the world premiere of the sports comedy “The Dink,” making its global debut on Apple TV on July 24, 2026.
Apple TV unveiled the trailer for “The Dynasty: UConn Huskies,” which chronicles the 40-year run of the University of Connecticut (UConn) women’s basketball...
The App Store gives developers a safe and trusted platform to build, market, and distribute their apps and grow their business around the world.
https://www.apple.com/app-store/developing-for-the-app-store/
Learn how to read the Apple Ads Charts dashboard to view ad group, keyword, and country and region performance as charts or tables.
https://ads.apple.com/app-store/help/reporting/0025-use-the-charts-dashboard
Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on the App Store.
https://ads.apple.com/app-store/help/billing/0040-understand-the-billing-cycle
Access details on the Campaign Management API for ads on the App Store to programmatically manage campaigns and pull reports.
https://ads.apple.com/app-store/help/campaigns/0022-use-the-campaign-management-api
Today, Apple TV announced a new eight-episode dating documentary series, “The Last Person on Earth,” with New York Times bestselling author and renowned cou...
Apple TV announced that “The Morning Show” will return for its fifth and final season in 2027.
Today in Hall H at San Diego Comic-Con, Apple Original Films unveiled the trailer for the upcoming action feature “Matchbox The Movie” starring John Cena.
Apple TV celebrated the highly anticipated limited series “Lucky” with a red carpet premiere event at the Directors Guild of America in Los Angeles.
Find out more about the battery life of Apple Watch. Learn about charge time, power reserve, and other battery metrics, too.
Learn about the groups creating products focused on simplicity.
https://www.apple.com/careers/us/work-at-apple/teams/design.html
Compare specs for the latest Apple Watch models: Apple Watch Ultra 3, Apple Watch Series 11, and Apple Watch SE 3.
Apple empowers your health with intuitive features backed by science. Get helpful insights. Every health feature is designed to protect your privacy.
Society & Culture Podcast · Updated Weekly · Sometimes the people, places, and things we love don't love us back. We're fans, but we also have some ANTI- fe...
Introducing the Apple Research app. Now you can contribute to groundbreaking research studies simply by using your Apple Watch and iPhone.
District School Board Ontario North East uses iPad to empower its diverse student population.
rigorous statistical modeling to assess whether differences in pay exist for men and women after including factors such as role, experience, qualifications,...
https://www.apple.com/legal/more-resources/docs/uk-gender-pay-gap-report-2023.pdf
Molly Anderson is Apple’s vice president of Industrial Design and a member of Apple’s executive leadership team. Learn more about Molly.
Maximize the life and lifespan of the lithium-ion battery in your iPod, iPhone, iPad, or MacBook. Learn how to service and recycle it, too.
Learn more about viewability and invalid traffic verification through Integral Ad Science (IAS) when advertising on Apple News.
Learn more about viewability and invalid traffic verification through Integral Ad Science (IAS) when advertising on Apple News.
Apple Card is a credit card designed to support your financial health through smarter tools and greater transparency.
Apple technology makes home care seamless. Built-in features provide insights into patient health and motivate them to meet their health goals.
Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.
Understand how to reach users the moment they’re looking for apps to download with search results ads on the App Store.
https://ads.apple.com/app-store/help/ad-placements/0082-search-results
Understand how to adjust your Apple Ads Basic monthly budget, CPI, or the countries and regions where your app promotion runs.
https://ads.apple.com/app-store/help/apple-ads-basic/0068-make-changes-to-basic-app-promotions
Learn more about secure image-based third-party impression and click tracking when you advertise on Apple News.
Learn more about secure image-based third-party impression and click tracking when you advertise on Apple News.
https://ads.apple.com/apple-news/publishers/help/tracking-and-reporting/0027-third-party-ad-tracking